How we help
Services organized around problems — not packages.
Heartale supports organizations from idea to foundation, launch, discovery, engagement, growth and optimization. Your relationship with us doesn't end when the website launches — that's usually where it begins.
- Idea
- Foundation
- Launch
- Discovery
- Engagement
- Growth
- Optimization
Services
Six areas of work.
Strategy
- Digital discovery
- Audience mapping
- Website strategy
- Competitive research
- Sitemap
- User journeys
- Content planning
Build
- Website design
- Website redesign
- Landing pages
- Forms
- Directories
- Resource hubs
- Member areas
- Digital tools
Find
- SEO
- Local SEO
- Google Business Profile
- Search content
- Content strategy
Engage
- Social media
- Campaigns
- Newsletters
- Impact stories
- Blogs
- Digital storytelling
Activate
- Donation experiences
- Volunteer funnels
- Enrollment funnels
- Sponsor pages
- Resource requests
- Applications
- Event registration
Grow
- Analytics
- Optimization
- Ongoing content
- Campaign support
- Website maintenance
- Digital strategy consulting
The Heartale growth journey
Build it. Get found. Build trust. Inspire action. Keep growing.
Build the foundation.
Best for
New organizations, new nonprofits, new daycare providers, or anyone repositioning.
Goal
Clearly communicate who you are, who you serve, why it matters, and what visitors should do.
Potential services
- Digital strategy session
- Audience discovery
- Brand positioning
- Website strategy & sitemap
- Website design and development
- Core website copy
- Basic SEO setup
- Analytics
- Contact, donation, enrollment and volunteer forms
- Google Business Profile setup
The growth ecosystem
Traffic without strategy is noise. Strategy turns attention into action.
We don't recommend every channel to every organization. We decide together who needs to find you, where they already spend time, and which channels deserve investment.
Search & Discovery
Help people find you when they're actively looking.
- Google Search
- Local SEO
- Google Business Profile
- Educational content
- Blog articles
- Resource pages
- Directories
- AI search and answer tools
- Search-friendly FAQs
Owned Media
Channels you control — and audiences you can reach directly.
- Website
- Blog
- Email newsletter
- Email lists
- Resource library
- Downloadable guides
- Impact reports
- Donor communications
Social & Community
Not “post more.” Where does your audience actually spend time?
- Nextdoor
- YouTube
- Community groups
- Parent groups
- Local organizations
Paid Media
Advertising should amplify a clear strategy — not compensate for an unclear one.
- Google Ads
- Meta Ads
- Sponsored social content
- Event promotion
- Local & parent magazines
- Community newsletters
- Direct mail
- Flyers and local signage
Word of Mouth & Referrals
Often the most powerful traffic — and it can be strengthened intentionally.
- Parent and client referrals
- Community recommendations
- Partner referrals
- Churches, schools, healthcare providers
- Referral landing pages
- Review campaigns
- QR codes and referral cards
- Partner toolkits
Partnerships & Community Presence
Digital strategy and real-world relationships should reinforce each other.
- Community events
- Schools and libraries
- Churches
- Local businesses
- Family and professional organizations
- Healthcare organizations
- Corporate partners
- Other nonprofits
Growth packages
Aligned with outcomes, not bundles of deliverables.
Foundation
Build the digital foundation your organization can grow from.
Organizations that need a strong digital home.
- Strategy discovery
- Audience mapping
- Website strategy
- Website design
- Core content
- SEO foundations
- Analytics
- Primary conversion pathways
Visibility
Help the people already looking for what you offer find you.
Organizations with something valuable that isn't being discovered.
- SEO & Local SEO
- Google Business Profile
- Search content
- AI-search optimization
- Content strategy
- Resource pages
- Monthly visibility review
Engagement
Turn occasional visitors into an engaged community.
Organizations ready to build an audience and stay connected.
- Social media strategy
- Content calendar
- Social content
- Email newsletter
- Blog / content creation
- Community engagement
- Campaign planning
Growth
Create a coordinated growth engine around your mission.
Organizations ready to intentionally increase reach and action.
- Campaign strategy
- Paid media
- Landing pages
- SEO
- Social media
- Email campaigns
- Referral strategy
- Community outreach
- Conversion optimization
- Analytics
Strategic Partner
Your organization may not need a full marketing department. It may need the right digital partner.
Ongoing monthly partnership — more than website maintenance.
- Monthly strategy meeting
- Website updates
- Analytics review
- SEO improvements
- Content recommendations
- Social strategy & campaign planning
- Email and landing pages
- Growth experiments
- Seasonal campaigns