Work
Not screenshots. The thinking behind the decisions.
Every project here started with a conversation about people — who needed to find the organization, what they needed to understand, and what should happen next.
- The situation
- A daycare teacher with a psychology background opened her own home daycare in 4S Ranch, rooted in intentional care and emotional development. The vision was clear in person — not yet online.
- What we did
- Through a series of in-depth conversations we mapped her whole operation — routines, meals, naps, safety, indoor and outdoor environments — and translated her philosophy into a brand and website that reads the way a first tour feels. The result wasn't just a site; it was a story families recognize themselves in.
- The situation
- One website had to serve people requesting clothing assistance, donors, volunteers and sponsors at the same time — with the most urgent audience getting the least clear path.
- What we did
- Partnered with founder Shamine to redesign the site around a clearer content flow and impactful calls to action, so individuals can request help and supporters can donate, volunteer or sponsor. The redesign also improved search visibility and simplified navigation to reflect the organization's mission and community impact.
- The situation
- A nonprofit lighting the path to knowledge for underprivileged children in India — many of whom were rag picking or working on farms before the school existed.
- What we did
- Ongoing collaboration with founder Ruchira to collect stories, capture student journeys and create content that supports fundraising — amplifying the children's voices and helping secure the resources the school needs.
- The situation
- A brand blending creativity with purpose: Velcro-compatible clothing promoting kindness, inclusion and self-expression, with proceeds uplifting autistic artists.
- What we did
- Design and growth support for the website — showcasing the customizable apparel while keeping the social-emotional mission and the artists' work at the center of the experience.
Education
Mali's Home Childcare
May 2025
- The situation
- A dedicated childcare owner transformed her home into a warm, inspiring space with beautifully remodeled indoor and outdoor play areas.
- What we did
- Photographed and presented those details so the care and craft behind the environment come through online — the same things a parent notices the moment they walk in.
- The situation
- A new practice launching from zero digital presence and needing to be found and trusted locally.
- What we did
- Designed and built a clean, responsive website and established the foundations of an accessible digital presence for a practice starting from scratch.
Home Services
Haul Out Junk Removal
November 2025
- The situation
- Michele and Jerry's original site had overlapping text, spacing issues and limited mobile readability — friction at every step of a simple booking decision.
- What we did
- Redesigned the site to improve usability and customer engagement, cleaning up layout and mobile experience so a customer can understand the service and reach out without effort.
Healthcare
WrapHapeez
May 2025
- The situation
- Valerie created the first 'wrap' for her mother Nancy, whose rolling walker was a blow to her self-esteem as much as her mobility.
- What we did
- Helped bring a deeply personal product story online — presenting the origin, the dignity behind the design and the people it serves.
- The situation
- Jesus grew from laborer to foreman in the waterproofing industry and needed his expertise visible as he built his own business.
- What we did
- Built and presented his services and client portfolio visually, so the craft and track record behind the work are legible to prospective contractors.
Healthcare
Miracle Home Senior Care
May 2025
- The situation
- David launched a new senior home-care business into a category where families are making anxious, high-trust decisions.
- What we did
- Ran a thorough website audit for the home-care industry and optimized his existing site with clear actions and detailed content that answers what families need to know first.
In their words
What clients say about working with Heartale.
Five-star reviews from Heartale Digital clients on Google.
★★★★★
“Working with Val was one of the best decisions I made when starting Mini Peaches Home Daycare. From the very beginning, Val took the time to truly understand not just my business, but my philosophy as a childcare provider. Through thoughtful interviews and conversations, Val helped me articulate my approach to caring for children in a way I had never been able to put into words before. Val guided me through every important detail parents look for — daily routines, meals, naps, safety, and overall environment — making sure my website clearly communicated a sense of comfort and peace of mind. The content felt authentic to me, not generic. Val doesn't just build websites — Val helps you tell your story in a way that truly connects with your community.”
Halle Hedayat
Founder, Mini Peaches Home Daycare
★★★★★
“Val from Heartale Digital is a fantastic knowledgeable and professional person who I highly recommend to anyone. She creates websites, makes and registers Google Business profiles, and designs business cards. Val really takes time to study and understand the nature of your business and she really pays attention to details and that's why your business gets the best outcome and results. My experience with Val was perfect and I'm very happy I chose Heartale Digital.”
Alex Kamsi
Dr. Alex Chiropractic
★★★★★
“Val has been such a huge help in creating and updating our daycare business websites and social media pages. From the moment she stepped into our daycare, she showed genuine interest and took the time to really understand what makes our space unique. She captured beautiful photos and wrote thoughtful descriptions that perfectly reflect the heart of our daycare. Her vision for the website has been spot on, and she's incredibly skilled when it comes to marketing, SEO, and setting everything up to make it easy for families to find us and want to reach out. One thing I truly appreciate about Val is how reliable she is. She's always on time for every meeting, and you can tell how much she values our input. She listens carefully to what we want and makes sure the end result reflects our ideas. Not only is she hard-working and detail-oriented, but she also sends us detailed follow-ups after each meeting, so we always know exactly what's been done and what's coming next. That level of communication is so reassuring and has made the process so smooth. Honestly, we couldn't have found someone better to work with. Val has gone above and beyond for us in every way—she's knowledgeable, kind, professional, and always brings fresh ideas to the table. Her work has truly elevated our business, and we're so grateful for all she's done!”
Kimia Parsa
Mali's Home Childcare
★★★★★
“I've been running my business for 15 years and have worked with several website designers during that time. My experience with Val was exceptional. She was incredibly helpful, patient, and creative, making it feel like she was as invested in my business as I am.”
Malakai Ander
Local business owner